You can set fan profiles in the AWCC.
Also you can select what program/games will activate the curve you created.
The Balanced power setting seems to be the best between noise and performance.
If your on a liquid cooled unit it easier to tame the noise.
The aircooled versions all have the intel Fan that does make a lot of noise.
The R11 uses 3000 rpm fans that are loud but these can be replaced with Corsiar ML120 Pro non led fans.
The H60 AIO from corsair is the same as the stock unit if you need or want to add liquid cooling to the CPU.